Notes - The Art of Spending Money
October 22, 2025
Chapter 1: ALL BEHAVIOR MAKES SENSE WITH ENOUGH INFORMATION
The Personal Nature of Spending
The most important topic regarding spending money is that there is no “right” way to do it, and no universal laws govern what kind of spending brings happiness and fulfillment to everyone. Spending decisions are often personal, meaning one person's joy might be another's fear, and one person’s goal might be another's avoidance. People are a product of their unique pasts, and understanding why they spend requires digging deep into their life experiences. A corollary to this is: Never make fun of how someone spends their money, because they learned it from living.
The Rule: All Behavior Makes Sense with Enough Information
This concept is drawn from the foster care system, where children often exhibit poor behavior (skipping class, fighting, inability to focus on the future) due to constant survival mode stemming from abject poverty, broken homes, and lack of security. When the uncertainty and lack of security these children have faced are understood, their behavior, though not encouraged, becomes comprehensible. This principle, that "All behavior makes sense with enough information," applies directly to money spending habits as well.
Spending to Heal Emotional Wounds
Spending habits are often driven by emotional reactions to past experiences rather than rational calculations.
- The Roaring '20s Example: The extravagant desire to show off wealth during the Roaring '20s (new cars, clothes, toys) was a reaction to the poverty and uncertainty that preceded it (World War I and recession). People were frantically sprinting ahead to make up for being suppressed, viewing the wild, unsustainable spending as "righting a wrong" or getting revenge, often justifying it emotionally rather than logically.
- The Expensive College Example: A close family member who grew up extremely poor and snubbed became a successful businessman. He told his daughter to pick the most expensive school she was accepted to, viewing the high tuition as a powerful symbol or "social trophy" that made him feel great about overcoming his past. To outsiders, this might make no sense, but it fills a specific psychological need or hole tied to his history.
- Post-Traumatic Broke Syndrome: Conversely, financial educator Tiffany Aliche coined the term "post-traumatic broke syndrome," which made it hard for her to spend her new wealth due to the fear of returning to her difficult past.
- Compensation Spending: A high-earning lawyer who hates their job may spend frivolously to compensate for their misery. Investment bankers often feel an urge to spend their large annual bonuses heavily to prove their sacrifice (like working until 3 a.m.) was worth it, comparing it to gasping for air after being held underwater.
The Influence of Environment and Culture
Emotions are learned, "built by your brain as you need them," making them a product of the culture and environment one is raised in. The most fundamental feelings of joy, fear, shame, and pride vary greatly.
- Luxury Beliefs: What constitutes worthwhile risk or a guilty pleasure varies extremely. A well-off student at an elite university can experiment with cocaine and likely be fine, but a poor kid from a dysfunctional home is more likely to ride that first hit of meth to self-destruction.
- The "Future Thinker" Perspective: A social worker trying to convince a poor couple to save money was mocked by the husband for being a "future thinker," because their reality constrained their vision of the future to the next twenty-four hours, sometimes five minutes (where the next meal would come from). The entire concept of the future was different, meaning there was no common ground on what was considered "common sense" regarding saving.
- Zen Masters of the Right-Now: Similarly, a public-defense lawyer's client who paid for a meal with Monopoly money was simply poor and hungry, operating as a "Zen master of the right-now" with no past or future in mind.
Financial Philosophy: Art, Not Science
In school, finance is taught as a science with clean formulas, but in the real world, money is an art. The key advice is twofold:
- Don’t let anyone tell you how to spend. There is no universal formula; personal finance is "more personal than it is finance". Trying to find a one-size-fits-all answer to a deeply personal problem is like forcing yourself to be someone you are not.
- Be careful judging others. Viewing others’ decisions as wrong simply because they differ from yours is natural, but dangerous. Judging others requires "bullheaded confidence," which prevents one from being introspective and growing.
Chapter 2: MAY I HAVE YOUR ATTENTION PLEASE
The Pursuit of Admiration
The pursuit of money and material goods often obscures the true underlying desire: respect and admiration from other people. The easy connection people make is that a nicer car or bigger house will automatically bring this admiration, but this is rarely true, especially among the people whose respect is actually desired.
The Reverse Obituary Test
The "reverse obituary" exercise involves writing down what you want your obituary to say and then living up to it. The desired traits are almost always centered on relationships, character, and contribution (loved, respected, good parent, wise, funny). Material items—car horsepower, square footage, clothes spending, or salary—are never included, illustrating that people inherently know these things do not matter for lasting legacy.
Attention Over Comfort
Alain de Botton argues that the impulse behind rising in the social hierarchy is rooted in the "amount of love we stand to receive as a consequence of high status". People see nice stuff as the ticket to attention. Economist Adam Smith (1759) noted that what drives ambition is not necessity, but the desire "to be observed, to be attended to, to be taken notice of with sympathy, complacency, and approbation". Smith concluded that people value the attention money brings more than the comfort and convenience of the stuff money buys.
The "Junk Food" of Respect
Showing off fancy stuff is often a default, least effective lever used when a person struggles to gain respect through intelligence, humor, or empathy.
The effectiveness of material items in gaining attention is low across three variables:
- Effectiveness: Material spending is the quickest way to get attention (visible, public, no interaction required).
- Durability: The attention is not durable; the shock wears off quickly (a month later, the car is yawned at).
- Who's Paying Attention: Mostly strangers, who are gawking at the object, not the owner. Close friends and family focus instead on kindness, intelligence, and love.
Therefore, spending money to show off is the fastest route to attention, but it is not durable and is ineffective with the people who matter most. It is characterized as the "junk food" of respect and admiration.
Intrinsic vs. Extrinsic Pride
If respect is gained through inherent talents or character, the desire to spend money on flashy things plunges.
- Intrinsic Pride is being authentically proud of yourself.
- Extrinsic Pride (hubristic pride) relies on others' opinions to define how you should feel.
Much modern spending attempts to foster extrinsic pride. Those who most value extrinsic pride have less capacity for intrinsic pride. They chase the "junk food" (material status) and lose their appetite for the "nourishing food" (family, love, intelligence). Long-term studies show that those valuing extrinsic pride most are more likely to be anxious, depressed, and abuse alcohol.
Advice on Maximizing Happiness
- Maximize what makes you happy, regardless of income. The things that bring joy with a high income (e.g., quality time with family on an expensive vacation) are often the same things that brought joy with a low income (e.g., quality time playing LEGOs in a small apartment). The goal should shift from "spend more money" to "spend more quality time".
- Show off the inside of your house, not the outside. If displaying success is the goal, make it visible to those whose respect is truly desired (friends and family).
- Beware of Envy: Displaying success often stirs up envy in others, not admiration. A person who is admired turns to one who is envied, causing support to dwindle and tolerance for errors to shrink.
Parable: The Mexican Fisherman
An American suggests the Mexican fisherman work ceaselessly to build an empire and retire wealthy in ten years. When asked what he would do in retirement, the American describes the life the fisherman is already living: sleeping late, spending time with family, reading, and playing guitar with friends.
Chapter 3: THE HAPPIEST PEOPLE I KNOW
The Quest for Contentment
When imagining future happiness, people picture themselves being content—enjoying what they have and expecting nothing more. When actual experiences bring less joy than anticipated, it is usually because the moment something new is acquired, desire immediately shifts to whatever is still missing. True happiness is when you stop asking what else you need to be happy.
Expectations vs. Circumstances
The happiest people are the most content, often having reached a point of saying, “I’m good, I’m satisfied with what I have and who I am”.
- Example: Grandmother-in-Law: The author’s grandmother-in-law was technically poor, living off a meager Social Security check, but was perfectly content with her garden and library books. Her low expectations gave her immense psychological wealth that some of the world's richest people lack.
- The Formula: All happiness in life is simply the gap between expectations and circumstances. A person with everything who wants more feels poorer than a person with little who wants nothing else.
- Desire as Debt: Desire is a hidden form of debt. The more one focuses on needing a new thing (e.g., a new car) to be happy, the more they focus on their current unhappiness. Stoics wisely noted, "Not needing wealth is more valuable than wealth itself".
The Dopamine Trap
The brain does not actually want nice cars or big homes; it wants dopamine. Dopamine is the chemical of desire that constantly asks for more (more stuff, stimulation, surprises). The brain wants to engage in the process and anticipation of getting new stuff, not necessarily the having of it.
- The Moving Goalpost: As soon as one goal is achieved (e.g., owning a cheap car), the desire immediately moves to the next level (a more expensive car). This escalation is nearly endless; centibillionaires eventually seek immortality.
- Winning vs. Relief: Athletes winning a championship often feel relief, not elation, because the victory merely brings them to "psychological par" with their high expectations, and they immediately shift focus to the next competition.
- The Rich and the Meaningless: Former President Richard Nixon noted that the richest people are often the unhappiest (drinking too much, no purpose). When you don't have nice things, they mean a great deal, but when you do, "they mean nothing to you".
Contentment vs. Happiness
People often chase the buzz of happiness, which is fun but fleeting and can lead to an addiction cycle. It is better to seek contentment, which feels better and is more durable. Contentment stops the chasing, which is necessary to be fully "in the moment".
- The Absence of Expectations: Enjoying the moment requires a complete absence of expectations that things should have been better than they are now.
- Winning the Game: Since the dopamine game (always striving for the next level) can never be won, the only way to win is to stop playing and become content.
The Ultimate Measure of Wealth
The most powerful definition of wealth is not additive (what you have), but subtractive: what you have minus what you want. Desiring less provides the same impact on well-being as gaining more money, but it is more controllable and leads to durable contentment.
Chapter 4: EVERYTHING YOU DON’T SEE
The Limitations of Money
Happiness relies on so much more than income. Money cannot buy core ingredients like a loving family, admiring children, good friends, good health, or a clear conscience.
Envy and the Incomplete Picture
The image one holds of an envied life is almost always incomplete.
- Rich and Miserable: Among the ten richest men in the world, there are thirteen divorces; seven of the top ten have been divorced at least once. This high rate of relationship failure among the envied highlights the invisible, difficult parts of even the most affluent lives.
- The Tonic Fallacy: When people fantasize about more money, they focus only on the aspects of life that will improve, ignoring the hidden parts that won't. When money fails to cure all ills, the response is often to assume one needs more money, leading to a psychological treadmill.
Wealth and Depression
If you are already a miserable person, more money is unlikely to fix your problems.
- J. Paul Getty: When the billionaire was asked who he envied, he named people "younger and stronger and more cheerful," wishing he had a better personality.
- Loss of Optimism: When poor and depressed, Will Smith could dream of money solving his problems. Once rich, he was still depressed, but the comforting optimism that money was the cure was gone.
- Rick Rubin: The music executive noted it’s hard to get truly depressed until your dreams come true and you realize you feel the same way as before, leading to hopelessness.
The Focusing Illusion and Hidden Costs
The late psychologist Daniel Kahneman noted that "Nothing in life is as important as you think it is when you are thinking about it".
- Income vs. Mood: While high-income individuals are generally in a better mood, the difference is only about a third of what most people expect.
- The Big House Fantasy: Dreaming of a big, nice house focuses on the beautiful living room and marble bathroom. It ignores the hidden baggage and costs: difficulty cleaning, six-figure repair bills (e.g., gutters), lawsuits from rich neighbors, and the persistent human problems like indigestion, the flu, spouse arguments, and comparison to even wealthier peers. These hidden realities subtract from the imagined bliss.
Key Takeaways
- More money won't help the miserable. For people with low emotional well-being, happiness does not significantly increase past $100,000 in income. Money acts as leverage only if core happiness ingredients (family, health, meaning) are already present; otherwise, it is a false crutch.
- Happiness is often indirect. A nice house makes you happy primarily because it makes it easier to entertain friends and family, and the people are the true source of joy.
- Acknowledge the cost of acquiring wealth. It is easier to fantasize about the trophy than the stress of the race. Acquiring wealth often involves stressful jobs, long hours, and loss of time for enjoyable activities. Jimmy Carr noted, “Everyone is jealous of what you’ve got, no one is jealous of how you got it”.
- A good life is often what didn't happen. A good life is frequently defined by the things avoided: missed mistakes, unchosen unaffordable lifestyles, and fights not had. Since 99% of a good life is hidden or non-existent, people overestimate the importance of visible things like homes, cars, and jewelry.
Chapter 5: THE MOST VALUABLE FINANCIAL ASSET IS NOT NEEDING TO IMPRESS ANYONE
Independence as Priceless Wealth
Not needing to impress other people, especially strangers, is the most valuable financial asset. When this need is absent, desires fall, and satisfaction with existing possessions grows.
Internal vs. External Benchmarks
Success can be measured by two benchmarks:
- Internal Scorecard: How happy you are with yourself.
- External Scorecard: What other people think of you.
Warren Buffett advises that it helps greatly if one can be satisfied with the Inner Scorecard.
The Golden Globe Race Parable
Donald Crowhurst: The External Benchmark Tragedy
Crowhurst, a professional failure but wildly ambitious amateur sailor, viewed the 1968 Golden Globe race as his chance for redemption and attention. He was woefully unprepared and set sail in a barely seaworthy boat. After his boat began to leak, he faced bankruptcy and shame if he returned. He chose fraud, drifting aimlessly in the Atlantic and sending fake, unprecedentedly fast coordinates back to the press. When he was set to win, he panicked, realizing the fame would lead to the discovery of his deceit. Haunted by the need to win the "game" of life, he wrote, "It is finished," and likely took his own life at sea.
Bernard Moitessier: The Internal Benchmark Triumph
Moitessier was an expert sailor who was genuinely happy at sea but despised the commercialization of his sport. Five months into the race and on track to win, he felt "sick at the thought of getting back to Europe" and the "snakepit" of the modern world. He decided his journey was a private story between him, his boat, and the sky. He quit the race to set sail for Tahiti "to save my soul". He found happiness there and built a house. Though he set a record for the longest non-stop solo sail, he did not mention it in his book, showing his indifference to external attention.
The contrast shows that Crowhurst was addicted to external validation, while Moitessier cared only about internal measures of happiness.
Spending and Scorecards
Every spending decision falls into one of two buckets: either to make people impressed with you, or because it genuinely feeds your soul and makes you happy. Money's highest purpose is providing independence, allowing one to follow quirky habits and do what they want, when they want, with whom they want.
Chapter 6: WHAT MAKES YOU HAPPY
The Quest for Contentment
When people dream about future happiness, they are likely imagining a state of being content—enjoying what they have and expecting nothing more. True happiness occurs when you stop asking what else you need to be happy. The greatest joy comes from appreciating what you already have, and the key to happiness is contentment.
Expectations and Psychological Wealth
The happiest people are the most content, regardless of material wealth. This concept is illustrated by the author's grandmother-in-law, who lived off a meager Social Security check but was perfectly content with her garden and library books. Her low expectations created an enormous source of psychological wealth that some billionaires lack. All happiness in life is derived from the gap between expectations and circumstances. A person who has everything but wants more feels poorer than a person who has little but wants nothing else.
Desire as Debt and the Dopamine Trap
The more a person says, “I would be happier if I had this new car,” the more they are focusing on their current unhappiness. Desire is characterized as a hidden form of debt. The Stoic saying, “Not needing wealth is more valuable than wealth itself,” captures this wisdom.
The brain primarily seeks dopamine, which is the chemical of desire constantly asking for more (more stuff, stimulation, surprises). The brain wants the anticipation and process of getting new stuff, not necessarily the having of it. This leads to the phenomenon of the moving goalpost: A person gets a $10,000 car and immediately dreams of a $20,000 car, and this escalation is nearly endless, with centibillionaires seeking immortality.
Contentment vs. Happiness
People often chase the buzz of happiness, which is fleeting, potentially leading to an addiction cycle. Contentment is a better goal because it is more durable and feels better. Contentment stops the "chasing" and is a prerequisite for being fully in the moment. Enjoying the moment requires the complete absence of expectations that things should have been better. Since the dopamine game (always striving for the next level) can never be won, the only way to win is to stop playing and become content.
The Power of Contrast
The most powerful definition of wealth is what you have minus what you want. Desiring less has the same impact on well-being as gaining more money, but it is more controllable and leads to durable contentment.
Happiness is primarily delivered by contrast—the difference between what you have now and what you were just experiencing. The anticipation of something saved up for, or the surprise of an unexpected gift, is what makes purchases feel valuable.
- First Paycheck Example: The contrast of receiving a first paycheck and celebrating with a cheap milkshake can be incredibly joyous, providing the feeling of "I did this. I bought this. With my own money". The change from nothing to something can be more powerful than moving from $10 million to $20 million.
- Fighting the Hedonic Treadmill: The ability to become accustomed to something once considered a luxury (the hedonic treadmill) is fought by recognizing that occasional treats can generate more joy than perpetual luxury.
- Schwarzenegger’s Advice: Arnold Schwarzenegger advises that you should mostly eat healthy food, but occasionally allow yourself to eat delicious, unhealthy food; otherwise, there is no point to doing the healthy thing. In finance, being content with a simple life means the occasional treat feels like magic, because you appreciate and savor it more.
- Shackleton’s Crew Example: The crew of the Endurance, after enduring 19 months constantly cold, wet, hungry, and sleep-deprived, found overwhelming joy in simple luxuries upon rescue, such as a long bath, a shave, a hot meal, and a warm bed. The contrast delivered must have been one of the most pleasant experiences possible.
- Expectation Management: It is difficult but beneficial to put as much effort into keeping your expectations low as you do into improving your circumstances.
Chapter 7: THE RICH AND THE WEALTHY
Rich vs. Wealthy
The chapter draws a distinction between being rich and being wealthy:
- Rich: Having money in the bank that allows you to buy the stuff you want.
- Wealthy: Having a level of control over what that money does to your personality, freedom, desires, ambitions, morals, friendships, and mental health.
Money as a Master
Money is a powerful tool, but if a person does not figure out how to use it correctly, it will use them. An obsession with money can turn a helpful tool into a "controlling dictator". The dangerous obsession can creep in unnoticed, especially because the lure of feeling happier if you just had more money is so powerful.
The Vanderbilt Curse: Lifestyle Debt
The history of the Vanderbilt family demonstrates how money can control people. Cornelius "Commodore" Vanderbilt left his heirs a fortune worth roughly $300 billion (adjusted for inflation), more money than the U.S. Treasury at the time. Within sixty years, almost nothing was left, as the heirs’ purpose became competing over who could spend it the "fastest and most recklessly".
- Spending Over Pleasure: A Vanderbilt heir once quipped that they "devote themselves to expense regardless of pleasure". This relentless spending to maintain status created a hidden form of social debt.
- Reggie Vanderbilt: Reginald Claypoole Vanderbilt, born into this family, inherited about $350 million (today’s dollars) at age 21. He was self-indulgent and "never did a lick of work," dying broke at 45 from cirrhosis.
- Monument to Wealth: Much of their spending, like the construction of the 135,000-square-foot Biltmore house, was purchased as a monument to their wealth, virtually worshipping it rather than using it to improve their lives. William Vanderbilt eventually admitted, "Inherited wealth is a real handicap to happiness. It is as certain a death to ambition as cocaine is to morality".
- Serving the Money: The family's life was built around money; their inheritance functioned as an "insurmountable lifestyle debt".
Wealth Through Control
Anderson Cooper, a grandson of Reggie Vanderbilt, was one of the first heirs not promised dynastic wealth. He called inheritance an "initiative-sucker" and a "curse". Free from this inherited obsession, Cooper was able to find his passion and became the most successful and seemingly happiest Vanderbilt heir in over a century, demonstrating the value of cutting the strings of the "marionette doll" of money.
Chuck Feeney: A Role Model
Chuck Feeney, cofounder of Duty Free stores, is presented as an example of a wealthy person. Feeney gave away 99.99% of his $8 billion fortune, living frugally with his wife in a small apartment and flying coach. He tried the high life but quickly realized that while society told him he should want those things, they did not actually make him happy. Feeney used his wealth as a tool to become happier, loving when his actions helped people. He was in control of his money, never letting it become his master.
Principles for Gaining Wealth
- Be happy without it: You must control your morals, values, and personality regardless of your income. If you are already satisfied with who you are, money becomes a tool to make things even better; that is when you become wealthy.
- Separate liking from wanting: People may like addictive things (like aimlessly scrolling social media or cigarettes) that feel good, but these are often things they don't want because they control the person. Things you want are things that enhance your life but don't drive you crazy if you can't have them.
- Be proud of what you've built: Focus on the non-material assets: family, friends, wisdom, and memories. Money can help produce these, but the people are the true source of meaning.
Chapter 8: UTILITY VS. STATUS
The Core Distinction
When making spending decisions, it is crucial to identify whether the purchase is for utility or status.
- Utility: Purchases designed to make your life better.
- Status: Purchases designed to change other people’s opinions of you.
The comparison is framed as preferring a high-end Toyota with plush seats, a good sound system, and a moonroof (utility, owned for yourself) over an entry-level BMW (status, owned for others' attention). If you and your family were stranded on an island, you would instantly value comfort, function, durability, and practicality (utility) over appearance, brand, prestige, and size (status).
The Confusion Trap
People often confuse these two drivers, believing they are buying something for personal pleasure when they are unknowingly paying for the chance that other people will look at them positively.
Counterfeit Luxury Example
The proliferation of counterfeit goods, such as fake high-end wine or designer handbags, highlights the primacy of status. For instance, billionaire Bill Koch paid $400,000 for four fake bottles of Thomas Jefferson's wine. The fact that experts struggle to distinguish counterfeits (utility is comparable to the real thing) means that buyers are primarily seeking status. The Indonesian wine scammer Rudy Kurniawan successfully blended cheap wine and applied fake labels because his fake wine tasted so authentic. If the goal were utility, the quality would be sufficient, but the goal was the status of owning something rare.
Status Hijacks Utility
The pursuit of status can often detract from utility. David Brooks noted that his family preferred cheaper, homely camps on an African trip over isolated, expensive hotels because the camps allowed them to socialize with locals and meet other guests, which was the genuine source of happiness (utility). Status pursuit, such as maintaining a house bigger than needed or buying a car barely affordable, often creates stress. This is status devouring utility.
Individuality vs. Conformity
Valuing utility over status is valuable for two main reasons:
- Utility allows individuality: Chasing status compels conformity, forcing people to spend time and money putting on a performance for people they may not even like. Utility, by contrast, is "deeply selfish in a beautiful way," allowing a person to focus on bettering their own life and those they care about. This results in greater fulfillment and allows one to focus on what they are truly good at.
- Utility offers durable pleasure: Status pleasure is often short-lived and forces the person to immediately shift their gaze to the next highest notch on the social hierarchy. Utility spending is more durable; the author knows he will always value comfort and dependability, allowing him to heavily invest in those things.
Chapter 9: RISK AND REGRET
The Regret Minimization Framework
The fundamental conflict in money management is balancing the rewards of compound interest (patience today for fortunes tomorrow) with the fact that life is short ("Be happy while you are living, for you are a long time dead"). The best advice for finding this balance is to “Minimize future regret”. Regret is defined as the "real risk" that might come years or decades later.
Guppies and Greenland Sharks
Nature illustrates optimal resource allocation based on anticipated lifespan:
- Guppies: Short lifespan due to high predator threat. They adopt a "YOLO" philosophy, expending maximum energy on quick reproduction ("Don’t even bother trying to plan for the future"). Their bodies are built "slipshod".
- Greenland Sharks: Long lifespan (up to 500 years) with no predators. They are the ultimate long-term investors, reaching sexual maturity at 150 years old and devoting resources to self-maintenance.
Humans are terrible at forecasting their trajectory. Financial philosophies like the FIRE movement (extreme savings) risk wasting life by focusing too pathologically on frugality. The YOLO crowd takes too much risk, often leading to fragile wealth.
Regret and the Life Cycle
The irony is that as society becomes wealthier and life expectancy increases (one third of young women may live to 90), the opportunity to regret one's financial decisions increases.
The author notes that his own biggest regrets would shift depending on the context of the end of his life:
- With young kids: He would regret spending frivolously; material sacrifices to provide a nest egg would bring relief and pride.
- With adult kids: He would regret the trips and experiences he didn't take.
Jeff Bezos used the regret minimization framework to start Amazon. He knew that at age 80, he wouldn't regret having tried to participate in the Internet, but he would regret not trying at all, making the decision "incredibly easy".
Compounding Memories and Independence
- Good Memories Compound: Good memories are the closest thing to living for today while compounding for tomorrow. They are "very real assets" that gain value (compound) over time as you age and gain context. This suggests trading money for time, such as taking a lower-paying job that offers 15,000 more hours of potential memory-making over a career, even if the lost income compounds to $1 million.
- Savings Creates Independence Today: Saving money is not a sacrifice, but the purchase of independence, options, and freedom. Every dollar saved buys a claim check on the future. The financial independence gained from saving allows for a degree of "doing what I want, when I want, with whom I want" in the present.
Chapter 10: LOOK AT THEM
The Power of Envy and Social Rings
The desire for money and success is often relative to other people. Buzz Aldrin, the second person on the moon, "resen[ted] not being first on the moon more than he appreciate[d] being second".
- Envy is Mental Torture: Being motivated by what others have (which can be good, like advertising new opportunities) is different from being envious (which is "mental torture, like a contract you’ve made with yourself to be miserable").
- C. S. Lewis's Inner Ring: Lewis described life as a series of exclusive social rings. People are constantly struggling to break into the next ring, but once inside, they are still dissatisfied and shift attention to the next ring up. The desire for the Inner Ring will "break your hearts unless you break it".
The Insatiable Status Game
The status game cannot be permanently won because what is unique and enviable eventually becomes common. For example, Yale students loved the play Hamilton when it was exclusive, but once it was streamed on Disney+, they found it boring, proving they cared more about its exclusivity than the art itself. Chasing status is unfulfilling because it is a constantly moving target.
FOMO and Outsourcing Critical Thinking
- Envy and Self-Worth: Envy is "inversely correlated with self-examination". If you lack self-knowledge, you look to others to define your worth.
- Outsourcing Desires: Social comparison forces individuals to form desires based on millions of strangers.
- FOMO as Recklessness: Fear of missing out (FOMO) is the most dangerous financial reaction, characterized as "recklessness masked as ambition". It causes people to outsource their emotions to others. Charlie Munger called caring that someone is getting richer faster than you "one of the deadly sins".
- The Lottery Bankruptcy: A study showed that if your neighbor wins the lottery, you are more likely to borrow money and go bankrupt in the future. This shows the destructive power of social comparison.
The Cost of Socializing with the Rich
Once basic needs are met, the desire for more money shifts almost entirely to status, which is insatiable and has no upper limit. Rich people are often status-starved because they compare themselves to ultra-rich mega-celebrities. Who you socialize with drastically impacts your expectations and definitions of success and luxury.
Breaking the Cycle
The way to break the quest for the Inner Ring is to become satisfied with your current situation, jealous of no one, and appreciative of what you have. This satisfaction brings the gift of freedom.
The simplest formula for a pretty nice life is independence plus purpose. This involves having the freedom to do what you want, and the wisdom to want to do meaningful things. Financial independence is crucial because spending on independence yields the highest ROI.
Chapter 11: WEALTH WITHOUT INDEPENDENCE IS A UNIQUE FORM OF POVERTY
The Value of Freedom and Independence
The individuals most looked up to are not necessarily the richest or most successful, but almost always the freest and most in control of their own lives. The author’s definition of "rich" has shifted from having lots of fancy toys to not being hurried, having control over his schedule, spending time with family, and maintaining intellectual independence. This state is defined as Independence.
Unspent Money is Purchased Independence
The author holds the view that there is no such thing as unspent money; every dollar earned is spent, whether acknowledged or not. Money that is not spent on material goods buys something intangible yet valuable: freedom, independence, and the ability to spend time in your own way. Every dollar of savings buys a claim check on the future, while every dollar of debt means someone else controls a piece of your future.
The author views every cent of savings as a purchase of financial independence, which is his true goal, and spends "frivolously" on this independence. He has no budget for how much he is willing to spend on autonomy and spending time with loved ones, viewing independence as having the highest ROI.
Athlete Parables: Walker vs. Urschel
The contrast between two professional athletes demonstrates the difference between wealth and independence:
- Antoine Walker: Made $108 million over twelve seasons in the NBA. Despite making roughly $25,000 a day at one point, he spent his money on multiple cars, replaced when a nicer one appeared, supported thirty friends and family on a personal payroll, and gambled millions, leading him to file for bankruptcy five years after signing a massive contract. His ultimate financial decisions were dictated by a bankruptcy judge, meaning he lost control of his life.
- John Urschel: A fifth-round pick for the Baltimore Ravens, he earned less in his entire career than Walker made every eleven weeks. Despite living a "fine life, luxurious by any standard," he saved the vast majority of his paycheck because he reached a point where he was financially stable and did not need to worry about money. Urschel maintained control over his life and could choose his own path, retiring to pursue a PhD and becoming a professor at MIT.
People generally admire Urschel's outcome more, not due to his salary, but because he maintained control over his life.
The Spectrum of Financial Independence
Financial independence is not binary (black or white); it exists on a spectrum. At every point, even a small amount of additional savings or lower expenses pushes an individual higher on the spectrum and can improve their life.
The spectrum includes levels such as:
- Level 0: Total financial dependence, leaving one vulnerable to a "fragile, often cruel world".
- Level 4: Enough savings to cover run-of-the-mill hassles like small medical bills or unexpected heating costs.
- Level 7: The ability to pick a job that avoids "the most egregious examples of bullshit and unnecessary hassles" because you have the savings to quit and find better work. This is characterized as a "wonderful and realistic goal".
- Level 9: The ability to avoid most debt, including auto, student, and even mortgages. Debt is viewed as a "claim check on your future options," making the cost much higher than just the interest rate, as it costs career independence.
- Level 12: Investments cover basic living expenses for longer than life expectancy, meaning one is no longer reliant on others for work.
- Level 15: Waking up every morning realizing you can spend your time doing what you want, when you want, with whom you want, for as long as you want, having beat the game. The only risk is forgetting to be grateful.
The key is viewing every bit of savings as having actively purchased the ability to do what you want, when you want, with whom you want, for as long as you want, making it priceless.
Chapter 12: SOCIAL DEBT
The Hidden Cost of Spending
The chapter introduces the concept of social debt, which is the negative influence that spending money has on how people view you. It is often a hidden form of debt, making it especially dangerous.
- Social Debt Manifestations: It can involve others being envious, one's own sense of superiority to former friends, or higher self-imposed expectations from lifestyle inflation.
The Frank Lucas Example
Drug dealer Frank Lucas accumulated wealth quickly in the 1970s by maintaining a low profile, which kept him off law enforcement's radar. However, driven by hubris and the need to outshine others making less money, Lucas chose to display his wealth extravagantly. At the 1971 Ali-Frazier fight, he wore a $100,000 chinchilla coat and matching hat (roughly $1 million today). While he enjoyed the attention, it led the New York Police Department to investigate him, resulting in his arrest and a seventy-year prison sentence. He noted, "I came to the fight an unknown man... I left that fight a marked man".
The Arndt–Schulz Rule and Net Worth
The Arndt–Schulz rule in pharmacology states that "for every substance, small doses stimulate, moderate doses inhibit, large doses kill". Money follows this rule; small amounts are helpful, but too much can become a social liability. The more money a person makes and spends, the more social debt seeps in.
The liability of money is hidden: A lottery winner's $3.9 million asset is easy to measure, but the loss of privacy or the nagging doubt that friends only like you for your money are liabilities that are much harder to measure. Tiger Woods, a billionaire, admitted he loved scuba diving because it was the only place where no one recognized him and asked nothing of him, highlighting a depressing social liability not found on any spreadsheet.
Social Debt for Ordinary People
Social debt affects everyone, not just the rich:
- Athlete Bankruptcy: An NBA player noted that athletes often go broke not by buying frivolous items, but by feeling obligated to support numerous extended family members ("Mom's money, Dad's money, Grandma's money") due to social pressure.
- Identity and Possessions: When identity becomes attached to possessions, the person feels pressured to constantly wow others with something newer, bigger, better, and more expensive. The cost of a new $50,000 car might actually be $50,000 plus the $60,000 car required to keep the spotlight on two years later.
- Expectation Inflation: Purchasing a new item raises expectations, creating angst. For example, a person with a nice car cannot stand it when it gets muddy or scratched, leading to high blood pressure, which is a social debt.
- The Moving Goalpost of Competition: If a person buys a nice house for social competition, once achieved, they immediately start dreaming about an even nicer home, as the comparison group shifts.
The point is that when money shifts from being a tool for happiness to a symbol of measurement by others, the game is lost. The simplest formula to avoid this liability is to be rich and anonymous.
Chapter 13: QUIET COMPOUNDING
Nature's Example: The Power of Slow Growth
Nature achieves its most impressive results, such as giant sequoias and towering mountains, through quiet compounding—growth that is rarely visible in the moment but staggering over long periods of time.
The Superpower of Quiet Compounding
The concept of quiet compounding is encapsulated in the stories of people who achieve huge wealth (tens of millions of dollars) despite having low-wage jobs and no higher education. Their single superpower was that they quietly saved and invested for decades, never bragging, flaunting, or comparing themselves to others. Their financial universe was confined to the walls of their home, allowing them to play their own game guided by their own desires.
Loud vs. Quiet Money
Money can be used in two ways:
- As a tool to live a better life (quiet and personal).
- As a yardstick of success against others (loud and performative).
The quiet approach leads to a happier life.
Principles of Quiet Compounding
- Emphasis on Internal Benchmarks: Always ask, "Would I be happy with this result if no one other than me and my family could see it, and I didn't compare the result to the appearance of other people's success?". Stopping the social-comparison game allows attention to shift internally, making it easier to enjoy money.
- Acceptance of Differences: Recognize that what works for you may not work for others. Trying to copy people who are different leads to financial mistakes. By doing things quietly, one is less susceptible to others with different goals saying they are doing it wrong.
- Focus on Personal Independence: Quiet compounding is "selfish in the best way," using money to benefit one's life rather than influencing others' perceptions. The goal is to wake up and do what you want, when you want, rather than impressing others with stuff.
- Quick Wealth is Fragile Wealth: Money earned quickly tends to be loud, while quiet compounding is a long-term endeavor. The speed of earning wealth often predicts the speed of losing it ("Blitz-scaling? Blitz-failing"). Money that comes easily is spent easily, as the emotional cost of blowing it is low. Furthermore, quick wealth is often due to luck, which can revert just as fast.
- The Fastest Way to Get Rich is to Go Slow: The great irony is that slow, inconspicuous effort is the fastest way to lasting wealth. Longevity—the ability to keep going—is the true magic of finance. Long-term success in investing requires the ability to absorb volatility, which is easier when one does not worry about looking dumb in the short term.
Chapter 14: IDENTITY
Money as a Master
Money becomes a master when financial goals and beliefs integrate into one's identity. The author focuses on his identity as a dad, husband, son, and friend, aiming to use money only to enhance those things, not define them.
- Harvey Firestone Example: Tire tycoon Harvey Firestone admitted he missed his simple pre-wealth life, but couldn't go back "except as a broken man" because being a rich man had become "part of his very being".
The Identity Trap: "I Am a Saver"
Labeling oneself, such as "I am a saver," can be harmful. This frugality inertia is often seen when financial planners struggle to convince clients to spend a reasonable amount in retirement. The ultimate goal is often to stop thinking about money, but when saving becomes part of the identity, the focus itself is hard to break, trapping the person.
- Charles Darwin Analogy: Darwin noted that some animal traits (like peacock feathers) persist because they aid in reproductive success, even if they pose a long-term survival risk. Similarly, an ingrained smart financial behavior (saving regimen) can become a liability when the time comes to change course.
The Billionaire's Son
The author recounts meeting the son of multibillionaires, who was astoundingly regular, humble, and down-to-earth, despite his extreme upbringing (multiple mansions, private jets). The son explained that money had never been part of their identity; they focused instead on loving each other and being good employers and citizens. His parents taught that money was a tool to leverage who they were, never to control or define them. Spoiled kids are often taught that having money makes them superior.
Charlie Munger's Financial Identity
Even Charlie Munger, shortly before his death, expressed regret that he "could’ve done a lot better" and thought about how he "nearly missed by being just not quite smart enough or hardworking enough," wishing he had "multiple trillions instead of multiple billions". This demonstrates how money can be tied to one's identity, leading to a state where, even with success, all one can think about is how they could have made or saved more. The critical question becomes: Is the money serving you, or are you serving it?.
Preventing Identity Infiltration
- Value the Ability to Change Your Mind: The inability to change your mind when facts or circumstances change is the surest sign that a belief (like a financial philosophy) has become a dangerous part of your identity. The goal is mental liquidity, the ability to quickly abandon previous beliefs. Money should always be a tool to leverage who you are, never a goal in itself.
- Recognize True Independent Thinking: Independent thinking is evident when a person's beliefs on one topic cannot be predicted from their beliefs on another. Similarly, if one's salary accurately predicts their spending on cars, homes, and vacations, they are likely conforming to societal expectations rather than using money to leverage their unique personality. The people who use money best have inconsistent spending habits—spending a lot on one thing, and very little on another—because they are independent thinkers.
Chapter 15: TRY SOMETHING NEW
The Wide Funnel and Tight Filter Strategy
Francis Crick, co-discoverer of DNA's double helix, said his secret to winning the Nobel Prize was knowing what to ignore. This strategy—finding what works and ignoring the rest—applies perfectly to spending money.
Learning What to Like
The author applies this strategy to reading: use a wide funnel (start reading as many books as possible) and a strong filter (finish few of them). Insisting on finishing every book is a slog and discourages reading. By trying 10 fiction books, the author found one he loved, demonstrating that it is impossible to know what you will like until you try it. The filter must be ruthless, as a book you're not into after ten minutes is unlikely to have a happy ending.
Experimenting with Spending
This principle applies directly to spending money. There are countless ways to spend money that are right for one person but crazy for another (e.g., spending extravagantly on travel vs. favoring cheap pizza).
- Ramit Sethi's Advice: Spend extravagantly on the things you love, as long as you mercilessly cut the things you don't. The key is to find your "thing".
- The Experiment: Within budget confines, experiment with as many types of spending as you can, cutting quickly and without mercy what isn't working. By process of elimination, one finds the specific, potentially weird, thing that brings joy, and by cutting joyless expenses, enough money is freed up to spend on what matters.
Insights on Spending
- If You Can’t Find Your "Thing," Money May Have Entrapped You: If someone says money doesn't buy happiness, they likely haven't found their "thing" yet, and should keep trying a wider funnel. Finding a "thing" doesn't have to mean material possessions; it can be giving money away or using it to gain independence.
- Don't Default to Societal Expectations: People often default to believing the most expensive product will bring the most joy.
- Brand vs. Consistency: Premium prices are often used to signal consistency, not necessarily quality. Historically, brands emerged when the Industrial Revolution disconnected consumers from producers, making brands (like the William Underwood Company's red devil logo) a way to ensure reliable quality.
- The Detached Price: High prices can be detached from the quality of the product. The author has found more joy in a $7 local burrito than some five-star restaurants, and better $12 T-shirts than $100 ones. Focusing on what makes you happiest, rather than brand allure, opens up a new world of opportunities.
- Knowing What to Reject is Critical: A wide funnel only works with a tight filter. The danger in modern spending is the assumption that one is "supposed to like" what is popular or expensive, often falling for advertising. The solution is rejecting what doesn't fit your personality, requiring a fierce independence. The more susceptible one is to advertising, the less satisfied they are with their own life.
- Variety Slows Down Time: Time feels like it speeds up as one ages because of the monotony of routine. New, surprising memories slow down the perception of time. Trying new things creates variety, which is a value in itself, offering excitement that repetition cannot match. Variety also protects from life's variability: if you enjoy "the scent of a thousand flowers," you won't suffer if you lose one.
Chapter 16: YOUR MONEY AND YOUR KIDS
The Dilemma of Parental Financial Support
Managing money and children presents difficult challenges that are highly emotional, not solvable through spreadsheets, as almost every parent cares deeply about their children’s financial future. Nearly 60% of American parents with children aged eighteen to thirty-four have financially supported them in the last year.
Inheritance and Ambition
One of the most difficult topics for wealthy parents is using money to help their children without spoiling them. Investor Charlie Munger advised a rich friend that leaving children money will "ruin their drive and ambition". However, Munger added, the parent still has to give them the money because otherwise, "they’ll hate you". The rich often face a difficult choice: ruin ambition with inheritance or risk strife by denying an easy life.
Warren Buffett observed that rich people who often worry about the dangers of a welfare society creating moochers are simultaneously "leaving their kids a lifetime supply of food stamps and beyond" through trust funds and dividends.
The Role of Ambition and Luck
Most people need to be driven by the fear of not making it. Exceptions like Mark Zuckerberg, who rejected a $1 billion offer at age twenty-two, or Bill Gates and Steve Jobs, who would likely not have been stopped by inheriting money, are rare.
Investor Chris Davis, whose grandfather was legendary investor Shelby Davis, joked that his family told him he wouldn't see a penny so he wouldn't be robbed of the opportunity to make it on his own, adding, "They could have robbed me just a little".
Lifestyle Consistency and Resentment
A parent demanding that their kids live a modest lifestyle while the parent lives extravagantly risks teaching resentment rather than virtue or hard work.
- First-Class vs. Coach Example: If a parent flies first-class while placing their kids in coach, the intended message ("Work hard and you may get this one day") can be perceived by the child as, "I am more worthy than you and enjoy watching you squirm".
- Vanderbilt Example: Cornelius Vanderbilt once demanded his son Billy quit smoking, but after Billy complied, Cornelius lit his own cigar and blew smoke in his son’s face, demonstrating a power move used when parents try to instill frugality without practicing it themselves.
- Grandfather's Lift Ticket Example: A friend’s grandfather required his kids to hike up the mountain once before he would buy them a ski lift ticket. The lesson the children learned was not virtue, but "Grandpa is an asshole".
The rule is that when kids are young, parents and children must live the same material lifestyle, so parents must choose that lifestyle carefully, leading by example rather than humiliation.
The Generational Expectation Trap
Parents must consider the impact their current disposable income spending has on their children's future expectations.
- If a family buys a luxury car, their children might feel shamed or like failures if they later choose a lower-paying career, such as a kindergarten teacher, and can only afford a modest car.
- Parents must consider if their desire to provide a good material life today sets their children up for disappointment later if they cannot afford the same lifestyle they grew up with.
- Generational growth is an important part of well-being, and psychologist Jennifer Breheny Wallace notes that a child's mental health can be jeopardized if they cannot meet a parent's high expectations.
Money for Grown Children
Once kids are stable and grown, the philosophy shifts: money should be used as a last-resort safety net, but never as a fuel. Success involves learning how to fail without failing so hard recovery is impossible. Money should prevent collapse, but never be a crutch to avoid learning the value of hard work, dignity, and failure management.
- The Power of Scarcity: The author tells his kids he hopes they are "poor at some point," not unhappy or struggling, but experiencing the power of scarcity to learn the difference between a need and a desire, and to learn to budget, save, and value what they have.
- Success as a Side Effect: Author Rob Henderson argues that raising successful children should not be the priority; success should be the side effect of raising children who feel confident, with family, stability, and emotional security as the far more important goals.
The ultimate goal for children is to achieve true success, defined as being loved by those you want to love you. This love comes from character, not net worth.
How Kids Learn Financial Values
- Kids Influence Parents: Kids act as a powerful force against a parent's worst impulses. Financial advisor Carl Richards notes that a good advisor helps "put a gap between you and stupid," and having children you don't want to disappoint serves the same powerful function.
- Kids are Always Paying Attention: Kids inherit political beliefs from their parents not through explicit lectures, but through the accumulation of thousands of subtle clues. Money is similar: kids catalog every time a parent says "We can't afford that" or looks scared after a layoff. By adulthood, these clues profoundly affect their money mindset.
- What to Model: Parents should model how money can be a tool for a better life, not a source of insecurity or greed. They must show that no amount of money or material possessions will make people like you if you are a jerk or lack empathy. The highest use of money to model is using it to control time, granting freedom and independence.
- Being a Good Ancestor: Jonas Salk, inventor of the polio vaccine, defined his main aim as, "To be a good ancestor". This involves leaving future generations knowledge, wisdom, independence, confidence, prudence, and values. It is easy for parents to use spending money as a crutch to avoid teaching more meaningful, enduring life lessons.
Chapter 17: SPREADSHEETS DON’T CARE ABOUT YOUR FEELINGS
The Reality of Emotional Financial Decisions
The decision to make major life purchases, such as buying a home, is often driven by profound emotion, not spreadsheets. For example, the author and his wife knew they loved their first house the moment they saw the driveway and the kids' tree swing. They knew they would be "devastated" if they lost the house, making the rational analysis secondary to the emotional reality.
Emotional Insight vs. Spreadsheet Analysis
The emotional connection to a financial decision can be the most important factor.
- The Value of Memory: When journalist Jason Zweig’s mother sold her longtime home, she claimed to have no physical attachment to it, but noted, "everything important that ever happened in our life as a family is here, and I can't just leave all that behind". It is impossible to assign a dollar figure to memories, yet they define the value of a home.
- Head vs. Heart: The best decisions happen at the intersection of the two—a person who is driven by equal parts rational math and emotional joy. They must be responsible with numbers but also know how to make the numbers work for their soul.
- Subjectivity is Key: Because money looks like a math-based field, people often over-rely on what is "rational" or "methodical". Louis Armstrong, the great jazz musician, said good music is anything you can tap your foot to, meaning the subjective, emotional part is not only in control but should be in control when valuing things like music, food, or memories.
Managing money becomes easier when viewed as an emotional problem to fulfill within budgetary boundaries, rather than purely a math problem to solve.
Chapter 18: THE FINER THINGS
The Wisdom and Futility of Obsessing Over Small Expenses
The chapter argues that obsessing over small budget items can be both life-changing and a complete waste of time. This is an example of the concept that "The opposite of a good idea can also be a good idea".
The Power of Small Changes at Scale
Small changes, when applied broadly, yield a massive impact over time.
- Calvin Coolidge's Pencils: Former President Calvin Coolidge was famously frugal. In 1925, he implemented a rule that government clerks had to return a used pencil down to the eraser and sent a card noting that "Government Correspondence Costs 26¢ per letter". The cost of correspondence was nearly 7% of the total government spending at the time. Author Kevin Kelly notes, "More people are defeated by blisters than mountains".
- Rockefeller's Solder: John D. Rockefeller saved an initial $2,500 that compounded to hundreds of thousands of dollars (about $20 million today) by realizing they could use 39 drops of solder on oil cans instead of 40.
- Hidden Costs: A home purchased for $60,000 in 1974 might be worth $350,000 today, yielding a seemingly impressive return. However, property taxes (about 1% annually) and expected maintenance/repairs (1-3% of home value annually) overwhelm the long-term returns, showing that small, easy-to-ignore expenses add up and overwhelm large, obvious costs. Price is easy to calculate, but cost (the slow drip over time) is difficult to figure out.
The Compounding Cost of Consumerism
Warren Buffett was so obsessed with compounding that he measured current expenses by what that amount would be worth in the future if invested. In his mind, a haircut cost $30,000 and an expensive suit cost millions in forgone future returns.
- The $1,000 Hot Dog: Investor Shelby Davis, Chris Davis's grandfather, grew his assets hundreds of times over his lifetime. When asked for a $1 hot dog, he told his grandson that if he could earn the same investment returns, that hot dog actually cost $1,000.
- Saving vs. Luxury: While this intense frugality is not recommended for ordinary people, the underlying principle holds: realizing how quickly small expenses compound into enormous lost returns changes how one views the world.
The Futility of Hyper-Focusing on Small Costs
Conversely, obsessing over small expenses can be a distraction from larger, more critical issues.
- Parkinson’s Law of Triviality: This law states: "The amount of attention a problem gets is the inverse of its importance". A fictional committee immediately approves a $10 million nuclear reactor but spends two-thirds of its time debating the $20 employee refreshments, because everyone has strong opinions on coffee and cookies.
- The $3 vs. $30,000 Question: Ramit Sethi notes that people often ask $3 questions (Can I afford this latte?) when financial success depends on the $30,000 questions (What college should I go to?). People obsess over small problems because it makes them feel responsible, which allows them to ignore the big problems.
The correct approach is the barbell approach: It is almost impossible to build wealth without controlling your biggest expenses, and it is difficult to grow wealth without caring about the smaller expenses.
Chapter 19: THE LIFE CYCLE OF GREED AND FEAR
Greed and Fear as Central Forces
Greed and fear control vast aspects of life, including market booms and busts and how people spend money. Spending requires optimism, and saving requires pessimism, but both emotions can become dangerous liabilities when they turn into greed and fear.
The Cycle of Greed and Delusion
The cycle often starts with the innocent idea that you deserve to be right.
- Innocent Optimism (The Desire to Be Right): People justify their worldview because they put effort into developing their views (education, hard work) and believe that effort should equal reward (admiration, pay raises). This conviction that one’s beliefs are correct is common and innocent.
- Delusion and Compounding Success: When rewarded for being right, delusion steps in. People default to assuming their actions caused the reward, ignoring millions of uncontrollable variables. This success becomes addictive, making it easy to say, "I was right before, so now I'm going to double down," with twice the appetite.
- Peak Greed (Unsustainable Actions): Greed occurs when you double down on actions that are not sustainable, or when you overestimate how influential your actions were on the outcome (e.g., underestimating luck). Peak greed is expecting to get back more than you deserve. When reality creeps in and success stops working, the greedy person views it as an opportunity and doubles down again, often with even more confidence.
- Denial and Stubbornness: Assuming one’s skill has been confirmed prevents the "Beginner's Mind" (an openness to trying new things). The person becomes stubborn, mistaking determination for rigidity. When failures mount, the person views themselves as a victim and blames others (boss, friends, media). Denial is highest when greed is dead.
- Shame and Fear: When mistakes force undeniable lifestyle changes (selling a house, cancelling a vacation), the person becomes embarrassed. Embarrassment clouds rational thought, leading to panic. The mindset shifts from growth to damage control (selling everything, leaving a career). In this stage, the person is as wrong as they were at peak greed, believing there is nothing they can do to deliver upside.
- The Return to the Beginning: Now gripped by fear, the person looks at others who have done better and wonders what landmines they avoided. Chaos is often fertile ground for opportunity, but opportunity is the last thing the fearful person thinks about. After stabilization and forgiveness, the person vows never to make the same mistake again, confident they are now smarter and deserve to be right. This returns the person to the beginning of the cycle, believing they deserve to be rewarded for their new, correct views.
Chapter 20: HOW TO BE MISERABLE SPENDING YOUR MONEY
The Value of Working Backward
It is often difficult to know what will bring happiness, but easier to identify what causes misery. Working backward—reducing and excluding what doesn't work—is a useful strategy for solving difficult problems. The chapter provides a guide on how to be miserable with money, allowing the reader to succeed by first knowing what to avoid.
A Brief Guide to Financial Misery
- Misguided Social Comparison: Direct your gaze at the socioeconomic group just above you, assuming that durable happiness resides there, and ignore that your current status used to be the dream.
- Prioritize Status Over Independence: Assume happiness relies on masses of strangers being impressed by possessions, rather than owning your own time.
- Let Money Define Your Identity: Make the making, spending, and accumulation of money a core part of your identity, and spend more time thinking about money than the life built with it.
- Rely on Others: Spend so much that you become reliant on the decisions of bosses and bankers who do not care about you.
- Fantastical Thinking: Fantasize that having more money will solve all your problems, make you more liked, and eliminate all current fears and anxieties.
- False Frugality: Believe that money is the root of evil and ego, and assume it can solve none of your problems. Also, adopt such a fierce saving ideology that you never use money to treat yourself to a good life you can afford (viewing money accumulation as an accounting hobby rather than a tool).
- Ego over Empathy: Assume all your success is due to hard work and failure to bad luck; assume the opposite for others. This places ego over empathy and leads to detachment from reality.
- Comparing Insides to Outsides: Envy others' success by comparing your inner reality to their material appearance (cars, homes, social media).
- Ignore Hidden Costs: Ignore the social, emotional, and expectations costs (like the debt created by needing to constantly exceed the last purchase) that come with certain purchases.
- Lack of Regret Awareness: Become so focused on the present or the long run that you fail to develop a sense of your own tendency to regret past decisions.
- Anchor Worth to Wealth: Associate net worth with self-worth, assuming that material appearance accurately reflects how much money people actually have.
- Pure Rationality: Treat all financial decisions as math decisions, ignoring reasonable emotion and the need to feed your soul.
- Outsource Desires: Want what society, marketers, and strangers tell you to want.
- High Expectations: Anchor lifestyle expectations to the most successful people you know, creating a mindset where exceptional personal success feels inadequate.
- Risking Needs for Wants: Risk what you need (relationships, sleep) to gain what you don't need (a raise, a new car).
- Lack of Curiosity: Assume you have all the right answers, try nothing new, and fight fiercely against information that conflicts with your beliefs.
Chapter 21: THE LUCKIER YOU ARE, THE NICER YOU SHOULD BE
The Role of Luck and Kindness
The chapter emphasizes the importance of recognizing the role of luck and acting with kindness, even toward those who seem unsuccessful.
The Kevin Costner Parable
Actor Kevin Costner shared a story about a friend, implied to be author Michael Blake, who was a struggling writer and "pissed everyone off". When the friend was homeless, Costner let him stay at his house for months. The friend was writing furiously and asked Costner to read his work, but Costner, viewing him as a "stray cat to pity," refused, and eventually told him to leave.
- The friend ended up washing dishes in Arizona.
- Costner, annoyed by the friend’s persistence, finally read the script—it was "Dances with Wolves," which became a blockbuster and won seven Academy Awards, catapulting Costner’s career into superstardom.
This story highlights that you never know where luck or help might come from in life, or that those who do not look successful may hold wisdom.
The Author's Simple Financial Philosophy
The author's personal philosophy, which he and his wife follow, is simple: they save a double-digit percentage of every dollar and live a modest life because they "don’t want a lot". They valued independence over income, which allowed the author's wife to become a stay-at-home mom and allowed him to choose only interesting work.
- Financial Goal: His only financial goal is to go to bed every night with a sense of calm, knowing his family is secure and that he can spend the next day doing what he wants, when he wants, with whom he wants, for as long as he wants.
- Rejection of External Benchmarks: Beating the stock market and impressing neighbors hold no appeal, as these are external-benchmark goals where victory is defined by doing better than strangers. Independence has the highest ROI that money can buy.
- Simplicity: Their finances are simple: house, cash, index funds, and no debt. They "buy just about anything we want, but since we don't want much it's never been an issue".
- The Guiding Principles:
- Spend less than you make.
- Quietly compound.
- Money serves you, not the other way around.
- No one is thinking about you as much as you are.
- Independence is wealth.
- Health is wealth.
- Aim to be a good ancestor.
- Love your family.
Policy and Kindness
Benjamin Franklin argued that honesty is the best policy, not necessarily the best moral, meaning it helps you earn the most money in the long run. Kindness has a moral reason (empathy) and a selfish reason: it is easy to underestimate how many people you may eventually rely on, and kindness is necessary to gain their cooperation.
The Final Maxim
The world is unequal, and while skill is unequal, it is dangerous to associate wealth exclusively with wisdom. The final thought for a good financial life is: "The luckier you are, the nicer you should be".
If you are fortunate enough to live in a prosperous era and region, you should appreciate what money cannot buy and realize that money magnifies, but cannot create, an incredible life on its own. People with different outcomes can be just as smart and worthy as you, and everyone is trying to find their way in a complex world. This brings the book back to its beginning: all behavior makes sense with enough information, and we are all on our own quest for the simple life.